Logo and Brand Identity Redesign for prAna, an activewear company, specializing in yoga wear.
Found so much love for branding and what goes into creating a brand identity during this process. I knew what I wanted to do from the beginning and stuck with it! When I was assigned this brand I knew immediately what needed to change and what needed to stay.
Final six I was choosing from! I ended up combining them and later rounding things out in Illustrator! Doing this logo mark made me appreciate hand lettering so much more and turns out I love it.